J. Douglas Kennedy

Hiya! Some of you know me as J. Douglas Kennedy, Wordsworth Longfellow, or That guy... When I'm not taking over the world, I'm working on social media, engagement and global marketing at Roku.

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Marketing craftsman extraordinaire. Broad skill set and experience in global consumer electronics, gaming and social media.  • Strategic with the ability to jump into the weeds and tie ROI into campaigns• Excellent organizational skills, client/partner management, creative solutions and problem solving• Skilled product manager, able to manage across several cross functional teams• Thorough knowledge of Analytic tools (Google, Hitwise, Quantcast, Comscore), Adobe Photoshop CS3 Suite, MS Office suite and proficient with HTML, Wiki Markup and CSS • Eye for design and a love of puppies Specialties • Engaged commerce• Cross-channel marketing• Evangelist/engagement marketing• Community building • Creative copy

Dir. Content and Marketing at Wikia

September 2009 - November 2010

Drove growth, strategic direction and marketing efforts for Wikia’s content verticals, comprised of more than 50MM uniques, 800MM pageviews and 100K+ communities. Built and managed team of marketing managers, designers and producers. Developed annual budget for marketing department. Defined the growth strategy for Gaming, Entertainment and Gourmet verticals, resulting in triple digit traffic growth year over year and move into Quantcast top 60 web properties. Lead Product to design user experience and merchandising to drive discovery, engagement and retention. Balanced needs of advertisers, content producers and communities to reach goals. Oversaw marketing collateral and PR releases for on and offline events. Directed and analyze partner, affiliate and acquisition opportunities. Presented quarterly progress to executive team and board

Senior Marketing Manager at Wikia

January 2008 - August 2009

Advertising Campaign Manager at Xfire/ MTV Networks

August 2006 - December 2007

Advertising Event Manager, Xfire; MTV Networks. Menlo Park, CA (08/06-Present) Conceived, implemented and managed viral advertising campaigns for major advertising clients in Xfire’s online gaming community. Liaised and coordinated multiple groups, including advertising, marketing, engineering and design to ensure consistency of messaging and align strategic plan. Redesigned landing pages viewed by millions, and integrated client functionality to website. • Develop and execute launch plans including asset creation, web design, and client expectations management, and MM campaign marketing • Heavy work with agencies to create fully integrated and highly targeted online campaigns. • Design and implement consumer/industry trade events • Assess event process and campaign effectiveness to identify success and efficiency improvement opportunities, streamlined processes and reporting

Marketing Associate at Uoweme.com

February 2004 - December 2005

Marketing, Uoweme.com, Inc. Palo Alto, CA (02/04-7/06) Gathered intelligence, assessed marketing opportunities and evaluated online business solutions for a creative startup seeking to break into social engineering. Coordinated between marketing and creative services to ensure strategic delivery of all related resources. • Vendor relationship management and assessment • Product management, sought creative solutions for marketing opportunities, including affiliate programming and cross channel bartering • Managed day to day operations of online activities • Monitored competition and industry trends through market research, providing data for major company decisions

Internship at 3DO

June 1999 - December 2000

(Summer position, part-time while in College) Under supervision of manager, responsible for project management and monitored product conception cycle. • Collaborated with development and marketing departments to maintain and ensure quality • Developed timely reports for senior management • Organized and facilitated product development deadlines

Sr. Marketing Manager - Communications at Roku

November 2010

Social Strategy, engagement marketing and only the fun part of community marketing :0p *Social commerce *Loyalty programs *Consumer-facing communications *Blog and social efforts

Marketing, quantum physics, wicked guitar licks, Anything made with pesto and a whole lot of more interesting stuff.